He then studied at Georgia State University. His entry into the rap industry came via radio he worked as a disc jockey at Atlanta-based urban station Hot 97.5 (which later became Hot 107.9), where he was known as DJ Chris Lova Lova, and this was how he became acquainted with Timbaland. The producer featured Ludacris (then billed as Ludichris) on the song 'Fat Rabbit' from his album Tim's Bio (1998), and with such a high-profile feature to his credit, the groundwork was laid for the rapper. Ludacris proceeded to record an independent album, Incognegro (2000), which he in turn released regionally himself, on the label Disturbing tha Peace. Ludacris primarily worked with producer Shondrae for the album, though also with Organized Noize, the acclaimed production team behind the early albums of OutKast and Goodie Mob. Incognegro sold well enough to break into the Billboard 200, and Ludacris was approached by Scarface of the Geto Boys, who as a representative of Def Jam was interested in negotiating a recording contract.In late 2000, Def Jam repackaged Incognegro and released it as Back for the First Time, adding a few new songs: a U.G.K. collaboration ('Stick 'Em Up'), a Neptunes production ('Southern Hospitality'), and a remix of his previously released song with Timbaland (retitled 'Phat Rabbit'). The album's lead single, 'What's Your Fantasy?,' became a major hit nationally, peaking at number 21 on the Hot 100, and the follow-up single, 'Southern Hospitality,' was similarly popular, charting at number 23. #LUDACRIS CHICKEN N BEER DOWNLOAD ZIP TV#.
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